Marketing Calculators
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CPM Calculators
Budget, earnings, pricing and revenue forecasting based on CPM.
Estimate AdMob earnings from impressions and CPM/eCPM, or reverse-calculate impressions for a revenue target. Includes CPM range sensitivity and AI insights.
Estimate AdSense earnings from page views and Page RPM (often called CPM), or reverse-calculate page views for a revenue target. Includes range sensitivity and optional AI insights.
Estimate Adsterra earnings from impressions and CPM, or reverse-calculate impressions for a revenue target. Includes CPM range sensitivity and optional AI insights.
Calculate billboard advertising cost from impressions and CPM, or estimate impressions from your budget. Includes format benchmarks, location multipliers, and optional AI insights.
Free CPM budget calculator for media planning. Convert budget to impressions, or plan budget from impression targets. Includes channel benchmarks and optional AI insights.
Calculate advertising spend from CPM and impressions (or estimate impressions from budget). Includes formulas, a copyable summary, and optional AI insights—free, no signup.
Calculate your ad earnings from views and CPM, or plan how many views you need to reach your income goal. Includes platform benchmarks, niche adjustments, and optional AI insights.
Build a CPM (Critical Path Method) network diagram and calculate ES, EF, LS, LF, Slack/Float, critical tasks, and total project duration. Includes a graph, copyable summary, and optional AI insights.
Estimate loan ad spend from impressions and CPM, or reverse-calculate impressions from budget. Add CTR and conversion rates to estimate clicks, leads, and funded loans.
Convert CPM to ad spend or impressions, then estimate clicks and conversions using CTR and conversion rate.
Estimate podcast sponsorship pricing from downloads and CPM. Add pre/mid/post slots and 30s/60s lengths, then copy a quote-ready summary. Free and fast.
Solve impressions, CPM, and price. Build multi-line packages, calculate blended CPM, and copy a quote-ready summary. Optional AI insights for negotiation and risk checks.
Estimate reach from budget, CPM, and average frequency. Or reverse-calculate the budget required for a target reach.
Estimate ad revenue from impressions and CPM or calculate the impressions needed to hit a revenue goal. Includes CPM range and impression estimator.
Convert advertising CPM to net RPM (or RPM to CPM) using fill rate and revenue share assumptions. Includes formulas, a copyable summary, and optional AI insights—free, no signup.
CPC & CPM
Calculate CPC or convert CPC + CTR into an equivalent CPM.
Calculate CPC instantly. Plan ad budgets, estimate clicks & find your max CPC. Free tool for Google, Facebook, TikTok & Amazon ads.
Convert CPC and CTR into equivalent CPM in seconds. Derive CTR from clicks & impressions, run CTR sensitivity ranges, and get AI insights. Try it free.
Convert CPM and CTR into equivalent CPC in seconds. Derive CTR from clicks & impressions, run CTR sensitivity ranges, and get AI insights. Try it free.
ROI & ROAS
Estimate ROI, ROAS and payback for campaigns, SaaS and programs.
Calculate ROAS instantly. Find break-even point, target revenue & optimize ad budgets. Free tool for Facebook, Google & TikTok ads.
Estimate CRM ROI in minutes. Model revenue uplift, productivity savings, retention impact, and payback period with transparent assumptions. No signup.
Estimate MBA ROI with payback period, ROI%, and NPV. Compare MBA vs no-MBA baseline cashflows, include opportunity cost, and export/share results. No signup.
Estimate SaaS ROI with payback period, ROI%, and NPV. Model subscription, implementation, training, and admin costs vs time savings and consolidation savings. No signup.
Calculate ROI, payback period, and NPV, then download a spreadsheet-ready Excel (XLSX) template with transparent formulas. No signup required.