Influencer CPM Calculator
Convert influencer pricing and impressions into CPM, or back-calc a price from a target CPM. Includes sensitivity ranges and copy-ready summaries.
Translate influencer pricing and impressions into CPM, or back-calc price from a target CPM.
Use impression range
Add min/max impressions to see CPM or price sensitivity.
Result
US$ 20,00
CPM result
Common pitfalls
Compare CPM only when impression and cost definitions match; evaluate audience fit and content quality.
Summary
Copy this block into a brief, doc, or email.
Influencer CPM Calculator summary Mode: Price → CPM Total price (all-in): US$ 2.000,00 Impressions: 100.000 CPM result: US$ 20,00 Formula: CPM = (Price ÷ Impressions) × 1,000 Assumptions: impressions are estimated and may vary; total price should include creator fee, gifting, usage rights, whitelisting, and fees.
Formula
CPM = (Price ÷ Impressions) × 1,000
Get negotiation and planning guidance based on your CPM math. AI does not change the calculations.
Avoid sharing sensitive data. Insights are advisory only.
Use these sources to confirm CPM definitions and influencer pricing context.
Keep normalizing media metrics with these tools.
Plan influencer CPM with clarity
Two-way CPM math
Solve CPM from price and impressions, or price from a target CPM.
Impression ranges
Add min/max impressions to see CPM or price sensitivity.
Copyable summary
Paste clean calculations into briefs, emails, or rate cards.
Optional AI insights
Get negotiation and planning guidance without changing the math.
How it works
Pick a mode
Choose Price → CPM or Target CPM → Price.
Enter price and impressions
Use all-in pricing (fees + gifting + usage) for accuracy.
Share and sanity-check
Copy the summary and review ranges before negotiating.
FAQ
Make influencer pricing decisions faster
Run CPM scenarios, add ranges, and share clear summaries.
Start calculatingEstimates only. Influencer impressions are forecasts and can vary by platform, timing, and content. Always align on definitions (impressions vs views) and total cost scope.