Print CPM Calculator
Estimate print ad cost from CPM and readers—or estimate readers from budget. Includes print basis cards, copy-ready summary, and optional AI insights—free, no signup.
Print CPM basis notes
CPM always means cost per 1,000, but print CPM depends on the basis: circulation, readership, or prospects reached.
Paid/controlled distribution counts. Use when only circulation data is available.
Basis: circulation
Estimated readers per copy from pass-along studies; document the multiplier used.
Basis: readership
Audience segment reached within the publication; clarify definition and time window.
Basis: prospects reached
CPM here means Cost Per Mille (ad pricing), not Critical Path Method (CPM) or cost per mile.
Benchmarks are planning-only starting points. Align CPM with your print basis and placement quality.
Enable range mode to see cost/readers ranges from CPM min/max.
Cost result
US$ 4.000,00
Cost = (Readers / 1,000) × CPM
Formula
Cost = (Readers / 1,000) × CPM
Assumptions: CPM is priced per 1,000 readers/impressions. Print basis can be circulation or readership; results are planning estimates only.
Generate a print media planning summary with assumptions, risks, and next steps.
Avoid sharing personal or sensitive data. AI output is advisory and not financial advice.
Print CPM basis and formula references:
Explore nearby tools for media math and planning.
Plan print CPM scenarios with confidence
Two-way calculator
Convert readers ↔ cost for quick planning, quoting, or sanity checks.
Print basis guidance
Clarify circulation vs readership before you lock a plan.
Copy-ready summary
Share inputs, formulas, and results with stakeholders in one click.
Optional AI insights
Get a print planning summary with risks, assumptions, and next steps.
How it works
Pick a direction
Choose Readers → Cost or Budget → Readers.
Enter CPM and your known value
Provide CPM plus readers/circulation or budget to calculate the missing output.
Copy and iterate
Copy a summary and tweak CPM (or use a CPM range) to explore scenarios.
FAQ
Run a quick print media scenario
Estimate cost or readership in seconds, then copy a summary for your plan.
Use calculatorThis tool provides planning estimates only. Print CPM varies by basis, ad size, placement, and publication.