CPV to CPM Calculator
Convert CPV and view rate into an equivalent CPM for cross-channel comparison. Derive view rate from views & impressions, run a range, and copy a clean summary.
Convert CPV ↔ CPM using view rate as the bridge.
View rate (%)
View rate = views ÷ impressions (eligible) × 100. Definitions vary by platform.
Use views + impressions
View rate range (optional)
Use a min/max view rate to see a sensitivity range.
Mode
CPV → CPM
CPV ($)
US$0.0500
Equivalent CPM
US$20.00
View rate used
40%
Range
US$10.00 - US$20.00
Formula
CPM = CPV × (ViewRate/100) × 1,000
Get interpretation, pitfalls, and next-step recommendations. AI does not change the math.
Avoid sensitive data. AI output is advisory.
Definitions differ. Use these references to confirm view-rate and view definitions.
Keep normalizing media pricing metrics with these tools.
Why this calculator is different
View-rate aware conversion
Convert using view rate (%) directly or derive it from views and impressions.
Sensitivity range
Enter a min/max view rate to see a CPM/CPV range instead of a single number.
Copy-ready summary
Copy assumptions + formula + result into a report, deck, or spreadsheet.
Optional AI insights
Interpret results and get next-step guidance (no guarantees).
How it works
Choose direction
Switch between CPV→CPM and CPM→CPV for quick cross-checks.
Provide view rate
Enter view rate (%) or derive it from views and impressions.
Share with confidence
Use a range, then copy a clean summary with assumptions.
FAQ
Compare video pricing models faster
Run a few view-rate scenarios, copy the summary, and use the range for planning or negotiation.
Start calculatingEstimates only. Equivalent CPM/CPV depends heavily on view rate and on how platforms define views and eligible impressions.