Google Ads Conversion Value Calculator
Estimate realistic conversion values for Google Ads with profit or revenue modes, LTV uplift, ROAS helpers, and a shareable summary.
Estimate conversion value per conversion for value-based bidding in Google Ads.
Uses profit margin to keep bidding aligned with profitability.
Optional inputs
Provide conversions, click-to-conversion rate, and ROAS targets for deeper outputs.
Conversion value per conversion
160,00 $US
Profit-basedBase value (before uplift)
800,00 $US
Revenue or profit value before applying word-of-mouth lift.
Uplifted value
800,00 $US
Includes word-of-mouth or referral uplift.
Value per click
Not available
Total conversion value
Not available
Required value per conversion
Not available
ROAS gap
Not available
Formula
Conversion value = (Revenue + LTV add-on) × (Profit margin if used) × Lead-to-sale rate × (1 + Word-of-mouth uplift)
Rounded to 2 decimals. Use conservative assumptions if data is incomplete.
- Set the conversion value on the primary conversion action you optimize for.
- Use Maximize conversion value or Target ROAS only when values are realistic.
- Update values quarterly as margins or close rates change.
- Avoid flat $1 placeholders when using value-based bidding.
Profit-based: $3,000 revenue, 45% margin, 20% close rate, 15% uplift.
Check assumptions and risks before pushing values into Smart Bidding.
Avoid sharing personal or sensitive data. AI output is advisory only.
Explore adjacent tools for bidding and profitability planning.
Why this calculator is different
Profit or revenue modes
Switch between profit-based and revenue-based values for tROAS accuracy.
LTV & word-of-mouth uplift
Include repeat revenue and referral lift without offline tracking.
ROAS helper
Back-calculate required value per conversion for your target ROAS.
Copyable summary
Share assumptions, formulas, and outputs with your team in one click.
How it works
Choose a value mode
Use profit-based values for margin-safe bidding or revenue-based for growth.
Enter funnel inputs
Add revenue per sale, lead-to-sale rate, and optional LTV uplift.
Apply the results
Use the conversion value, ROAS helper, and summary in Google Ads.
FAQ
Set conversion values with confidence
Use this calculator to align Smart Bidding with real business value.
Start calculatingDisclaimer: This tool provides directional estimates based on your inputs. Validate with CRM or offline conversion data where possible.