Free CPC Calculator - Know Your Cost Per Click
CPC Calculator
Calculate your Cost Per Click instantly. Plan budgets, estimate clicks, and find your maximum profitable CPC across all ad platforms.
TL;DR - What You Need to Know
- CPC Formula: Total Ad Spend ÷ Total Clicks = CPC (e.g., $1,000 ÷ 500 = $2.00)
- Max CPC: AOV × Profit Margin × Conversion Rate = Max bid you can afford
- Benchmarks: Google Ads ~$4.66, Facebook ~$0.77, TikTok ~$0.22
- Pro Tip: Lower CPC isn't always better - focus on cost per conversion
Calculate your Cost Per Click from total spend and clicks.
Source: Industry benchmarks 2024. Actual CPC varies by industry, targeting, and ad quality.
Calculate Your ROAS
Know your CPC? Now calculate your Return on Ad Spend to see if your campaigns are profitable.
What is a good CPC?
A good CPC varies by platform and industry. Google Ads averages $4.66, Facebook $0.77, TikTok $0.22. More importantly, focus on cost per conversion, not just CPC.
How do I calculate CPC?
CPC = Total Ad Spend / Total Clicks. For example, if you spent $1,000 and got 500 clicks, your CPC is $2.00.
What is Max CPC?
Max CPC is the highest amount you should bid per click while staying profitable. Formula: Average Order Value × Profit Margin × Conversion Rate.
How can I lower my CPC?
Improve Quality Score by: better ad relevance, higher CTR, faster landing pages. Also use negative keywords to filter irrelevant clicks.
Is CPC the same as PPC?
PPC (Pay-Per-Click) is the advertising model. CPC (Cost-Per-Click) is the metric measuring how much you pay per click. PPC campaigns measure success by CPC.
Is this calculator free?
Yes! Our CPC Calculator is 100% free with no signup required.
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