Facebook CPM Calculator
Estimate Meta ads cost from CPM and impressions—or estimate impressions from budget. Includes formulas, copy-ready summary, and optional AI insights—free, no signup.
CPM here means Cost Per Mille (ad pricing), not Critical Path Method (CPM) or cost per mile.
Benchmarks are planning-only starting points. Use your own historical Meta CPM data when possible.
Benchmark CPM range: 5,00 $US - 12,00 $US.
Enable range mode to see cost/impressions ranges from CPM min/max.
Cost result
4 000,00 $US
Cost = (Impressions / 1,000) × CPM
Formula
Cost = (Impressions / 1,000) × CPM
Assumptions: CPM is priced per 1,000 impressions. This is a planning estimate; actual Meta CPM can vary by auction, targeting, placements, and measurement.
Get practical Meta-specific guidance based on your inputs and assumptions.
Avoid sharing personal or sensitive data. AI output is advisory and not financial advice.
Helpful definitions for CPM and how Meta auctions work:
Explore nearby tools for media math and planning.
Plan Meta ads faster with CPM
Two-way calculator
Convert impressions ↔ cost for quick planning, quoting, or sanity checks.
CPM range planning
Model uncertainty with CPM min/max and see a cost/impressions range.
Copy-ready summary
Copy inputs, formulas, and results for clients, teammates, and media plans.
Optional AI insights
Get a Meta-specific checklist for why CPM may be high and what to test next.
How it works
Pick a direction
Choose Impressions → Cost or Budget → Impressions.
Enter CPM and your known value
Provide CPM plus impressions or budget to calculate the missing output.
Copy and iterate
Copy a summary and tweak CPM (or use a CPM range) to explore scenarios.
FAQ
Run a quick Meta budget scenario
Estimate cost or impressions in seconds, then copy a summary for your plan.
Use calculatorThis tool provides planning estimates only. Actual Meta CPM can vary by auction dynamics, targeting, placements, seasonality, and measurement.