Email CPM Calculator
Solve email CPM, cost, or delivered emails instantly. Add open/click estimates and bundle breakdown, then copy a clean summary for rate cards and negotiations.
Enter any two of cost, delivered emails, and CPM. Optionally estimate opens/clicks and bundle totals, then copy a shareable summary.
Tip: leave one field blank. Enter any two and we’ll solve the third. CPM is per 1,000 delivered emails.
Result
20,00 $US
Email CPM
Bundle (optional)
Optional performance estimates
Open/click rates are optional estimates. Choose CTR (clicks/delivered) or CTOR (clicks/opens).
Estimated opens
8 750
Effective CPM on opens
57,14 $US
Estimated clicks
375
Effective CPC
1,33 $US
Get practical interpretation and negotiation tips without changing the underlying math.
AI is advisory only and may be unavailable; the calculator still works without it.
Further reading on email CPM and newsletter sponsorship pricing:
Continue normalizing pricing and performance metrics with these tools:
Why this email CPM calculator is different
2-of-3 solving
Enter any two of cost, delivered emails, and CPM—get the third instantly.
Definitions built in
Default CPM denominator is delivered emails. CTR vs CTOR is explicit to avoid metric confusion.
Bundle pricing breakdown
Break down sponsorship packages by issues and ad slots per issue—no spreadsheet work.
Copy summary + optional AI
Copy a shareable summary (inputs, outputs, formulas, assumptions). Optionally get AI next steps with a safe fallback.
How it works
Enter two numbers
Fill any two of cost, delivered, and CPM. Leave one blank and we solve it.
Add optional estimates
Optionally estimate opens and clicks, and compute effective CPM on opens or CPC.
Share and negotiate
Copy the summary and use it in a rate card, email thread, or negotiation doc.
FAQ
Normalize newsletter pricing with clear CPM math
Solve 2-of-3, estimate performance, copy summaries, and negotiate faster.
Start calculatingEstimates only. Email CPM here defaults to delivered emails. Opens/clicks are optional and may be impacted by measurement limitations (e.g., Apple MPP). Use ranges and document definitions to avoid false precision.