TikTok CPM Calculator
Estimate TikTok ads cost from CPM and impressions—or estimate impressions from budget. Includes formulas, copy-ready summary, and optional AI insights—free, no signup.
CPM here means Cost Per Mille (ad pricing), not Critical Path Method (CPM) or cost per mile.
Benchmarks are planning-only starting points. Use your own TikTok CPM data when possible.
Benchmark CPM range: $6.00 - $15.00.
Enable range mode to see cost/impressions ranges from CPM min/max.
Cost result
$4,000.00
Cost = (Impressions / 1,000) × CPM
Formula
Cost = (Impressions / 1,000) × CPM
Assumptions: CPM is priced per 1,000 impressions. This is a planning estimate; actual TikTok CPM can vary by auction, targeting, placements, and measurement.
Get practical TikTok-specific guidance based on your inputs and assumptions.
Avoid sharing personal or sensitive data. AI output is advisory and not financial advice.
Helpful definitions for CPM and TikTok bidding:
Explore nearby tools for media math and planning.
Plan TikTok ads faster with CPM
Two-way calculator
Convert impressions ↔ cost for quick planning, quoting, or sanity checks.
CPM range planning
Model uncertainty with CPM min/max and see a cost/impressions range.
Copy-ready summary
Copy inputs, formulas, and results for clients, teammates, and media plans.
Optional AI insights
Get a TikTok-specific checklist for why CPM may be high and what to test next.
How it works
Pick a direction
Choose Impressions → Cost or Budget → Impressions.
Enter CPM and your known value
Provide CPM plus impressions or budget to calculate the missing output.
Copy and iterate
Copy a summary and tweak CPM (or use a CPM range) to explore scenarios.
FAQ
Run a quick TikTok budget scenario
Estimate cost or impressions in seconds, then copy a summary for your plan.
Use calculatorThis tool provides planning estimates only. Actual TikTok CPM can vary by auction dynamics, targeting, placements, seasonality, and measurement.