CPM to CPP Calculator
Translate CPM into CPP (cost per rating point) using a universe size. Useful for TV/radio planning and cross-channel benchmarking.
Universe is the population/households/target demo size. 1 rating point = 1% of universe.
Mode
CPM → CPP
Equivalent CPP
2.000,00 $
Formula
CPP = CPM × Universe / 100,000
Assumptions
Assumptions: 1 rating point equals 1% of the universe. CPP is cost per rating point (GRP/TRP). CPM is cost per 1,000 impressions. Use as directional planning, not as a performance guarantee.
Impressions for 1 rating point (1% universe): 100.000
Get practical guidance based on your inputs and assumptions.
Avoid sharing personal or sensitive data. AI output is advisory and not financial advice.
Helpful definitions and formulas for CPM and CPP:
Explore nearby tools for media math and planning.
Features
Two-way conversion
Convert CPM → CPP or CPP → CPM for quick cross-checks.
Explicit assumptions
Uses the standard definition: 1 rating point equals 1% of your universe.
Copyable summary
Copy mode, inputs, result, and formula for your deck or report.
Optional AI insights
Get practical next steps and pitfalls (with graceful fallback when AI is unavailable).
How it works
Pick CPM → CPP (default)
Start with CPM and universe size to compute equivalent CPP.
Or reverse: CPP → CPM
Switch modes to convert CPP back into CPM for validation.
Copy and share
Copy a clean summary (inputs + formula + assumptions) for stakeholders.
FAQ
Calculate CPP in seconds
Enter CPM and your audience universe to get an equivalent CPP (and reverse it when needed).
Use calculatorDisclaimer: CPP assumes 1 rating point equals 1% of your universe. CPM is priced per 1,000 impressions. This is a planning estimate; definitions vary by market and measurement provider.