CPM to CPC Calculator
Convert CPM and CTR into an equivalent CPC. Use CTR derived from clicks & impressions, see sensitivity ranges, and get optional AI insights.
Convert CPM + CTR into equivalent CPC, or reverse-calculate CPM from CPC.
Use CPM range
CPM often varies by inventory and targeting. Use a CPM range to avoid false precision.
Enter CTR as a percentage (e.g., 2 for 2%).
Channel presets (optional)
Quick-fill directional CTR ranges by channel to get a starting point. Replace with your own data.
Use CTR range
CTR is a strong assumption. Use a range to avoid false precision.
Equivalent CPC
1,25 $
CTR (%): 2%
Formula
CPC = CPM ÷ ((CTR/100) × 1,000)
CTR range: 1% - 3%
Range result: 0,83 $ - 2,50 $
CTR sensitivity (presets)
| CTR | Equivalent CPC |
|---|---|
| 0,5% | 5,00 $ |
| 1% | 2,50 $ |
| 1,5% | 1,67 $ |
| 2% | 1,25 $ |
| 3% | 0,83 $ |
| 5% | 0,50 $ |
Turn the number into next steps for planning, reporting, or negotiation (no guarantees).
Do not paste account IDs, emails, or other sensitive data.
Metric definitions for CPC, CPM, and CTR:
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Why this calculator is different
Natural CTR input
Use CTR (%) directly or derive it from clicks and impressions.
CTR sensitivity
See how the result changes across a CTR range, channel presets, or a CPM range.
Copy-ready summary
Copy assumptions + formula + result into a report or deck.
Optional AI insights
Interpret results and get next-step guidance (no guarantees).
How it works
Choose a mode
Convert CPM→CPC or CPC→CPM for a quick cross-check.
Enter inputs
Provide price and CTR (or clicks and impressions).
Review and share
Use sensitivity and copy the summary for stakeholders.
FAQ
Compare pricing models faster
Run a few CTR scenarios, copy the summary, and use the range for negotiation or planning.
Start calculatingEstimates only. Equivalent CPM/CPC depends heavily on CTR and CPM assumptions and may vary by channel, placement, and measurement.