What is a good ROAS for Facebook Ads?

Industry average is 2.87:1. Good is typically 4:1+. But it depends on your margin—a 2:1 ROAS is great if your margin is 60%.

Why is my Facebook ROAS different from actual sales?

Facebook's attribution model claims conversions that happen within 7 days of click or 1 day of view. This can inflate reported ROAS.

How do I improve Facebook Ads ROAS?

Test creatives, improve landing pages, refine targeting, use lookalike audiences, and optimize for purchase (not just clicks).

Should I use CBO or ABO for better ROAS?

Campaign Budget Optimization (CBO) lets Facebook's AI allocate budget to best performers. Generally better for ROAS at scale.

Facebook Ads ROAS Calculator | Free Meta Ads ROI Tool

Facebook Ads ROAS Calculator

Optimize your Meta ads with data.

Calculate your Facebook & Instagram ads ROAS. Compare against platform benchmarks and find your break-even point. Free calculator for Meta advertisers.

TL;DR - What You Need to Know

Track your Facebook and Instagram ads performance with our free ROAS calculator. See how you compare to industry benchmarks (avg 2.87:1) and calculate your break-even point for Meta ad campaigns.

Facebook ROAS

Calculate ROAS for your Meta campaigns

Revenue from Ads ($)

Ad Spend ($)

Profit Margin (%)

Industry Benchmarks

Good ROAS

4:1+ for most industries

Average ROAS

2.87:1 across all industries

Break-Even Tip

E-commerce avg is 2.5-3:1. Fashion: 3.5:1. Tech: 2:1. Fitness: 2.8:1.

Sources: WordStream Industry Benchmarks 2024, Revealbot Facebook Ads Analysis (Verified: 2024-12)

This Calculator Is For

Facebook/Instagram advertisers tracking campaign performance
E-commerce brands running Meta ad campaigns
Marketing agencies managing client Meta accounts
Small businesses new to Facebook advertising

Not Ideal For

Those running only Google Ads—see our Google Ads calculator
Those looking for Facebook ad creative help—use our Ad Copy Generator

Real-World Examples

E-commerce Fashion Brand

Scenario: Spent $5,000 on Facebook Ads, generated $17,500 in attributed revenue.

Calculation: ROAS = $17,500 / $5,000 = 3.5:1

Insight: Above average (2.87:1) but should verify with store data due to attribution.

Pro Tips

Facebook uses 7-day click, 1-day view attribution by default
Check both Facebook-reported and actual sales data for true ROAS
Advantage+ campaigns often show higher ROAS but verify in your store
Retargeting typically has 2-3x higher ROAS than prospecting
Broad targeting can improve ROAS as Meta AI optimizes better

Common Mistakes to Avoid

Trusting only Facebook-reported ROAS

Cross-reference with your store data—Facebook over-attributes

Comparing cold traffic ROAS to retargeting ROAS

They serve different purposes—cold builds audiences, retargeting converts

Turning off ads too quickly based on low ROAS

Give campaigns 5-7 days and 50+ conversions before judging

Frequently Asked Questions

Related Calculators

Google Ads →Tiktok Ads →Breakeven →

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