CPM Value Calculator
Estimate the gross value of ad inventory from impressions and CPM, or work backwards from a target value to required impressions. Includes CPM ranges and an impression estimator.
Instantly estimate inventory value or required impressions using CPM.
Enable range to see best- and worst-case results.
Value = (Impressions / 1,000) × CPM
Estimate impressions from pageviews, ads per page, and fill rate.
Estimated impressions: 240,000
Get practical interpretation of your valuation assumptions and next steps.
Avoid sharing personal or sensitive data. AI output is advisory and not financial advice.
Why this calculator is different
Value-first framing
Built for valuation and planning—not just a generic CPM formula.
CPM range sensitivity
See best-case and worst-case value with a CPM range.
Impression estimator
Estimate impressions from pageviews, ads per page, and fill rate.
Copy-ready summary
Copy assumptions and formulas for proposals, docs, or clients.
How it works
Select a mode
Choose Value or Impressions mode.
Enter inputs
Add impressions or target value and set CPM (or range).
Review and copy
Check the estimate and copy the summary.
FAQ
Get a valuation in seconds
Turn impressions into a quick value estimate or reverse-engineer your target value.
Start nowEstimates only. Value is gross and depends on delivery, viewability, invalid traffic, fees, and demand.