CPM Revenue Calculator
Estimate ad revenue from impressions and CPM, or work backwards from a revenue goal to required impressions. Includes CPM ranges and a quick impression estimator.
Instantly estimate ad revenue or required impressions using CPM.
Enable range to see best- and worst-case results.
Revenue = (Impressions / 1,000) × CPM
Estimate impressions from pageviews, ads per page, and fill rate.
Estimated impressions: 240,000
Get practical guidance based on your CPM assumptions and revenue target.
Avoid sharing personal or sensitive data. AI output is advisory and not financial advice.
Why this calculator is different
Two-way calculation
Calculate revenue from impressions or impressions from revenue.
CPM range output
See best-case and worst-case revenue with a CPM range.
Impression estimator
Estimate impressions from pageviews, ads per page, and fill rate.
Copy-ready summary
Copy assumptions and formulas for reports or proposals.
How it works
Select a mode
Choose Revenue or Impressions mode.
Enter inputs
Add impressions or revenue and set CPM (or range).
Review and copy
Check the estimate and copy the summary.
FAQ
Plan revenue in seconds
Turn impressions into a quick revenue estimate or reverse-engineer your revenue target.
Start nowEstimates only. Actual revenue depends on fill rate, viewability, demand, and traffic quality.