CPM Marketing Calculator
Convert CPM into spend or impressions, then estimate clicks and conversions with CTR and conversion rate. Includes channel benchmarks and optional AI diagnosis.
Convert CPM to spend or impressions, then estimate clicks and conversions.
Benchmark CPM range: $5 - $15
Spend = (Impressions / 1,000) × CPM
Optional: add CTR and conversion rate to estimate CPC and CPA.
Clicks
3,600
Conversions
180
CPC
US$0.67
CPA
US$13.33
Get structured insights and optimization ideas based on your inputs.
Avoid sharing personal or sensitive data. AI output is advisory and not financial or legal advice.
Built for marketing decisions
Two-way CPM math
Switch between spend and impressions instantly.
Conversion-aware outputs
Estimate clicks, conversions, CPC, and CPA.
Channel benchmarks
Use simple CPM ranges to sanity-check assumptions.
Optional AI diagnosis
Get structured insights and actionable ideas.
How it works
Select a mode
Choose spend-from-impressions or impressions-from-budget.
Input CPM
Provide CPM and the corresponding base input.
Layer funnel rates
Add CTR and conversion rate to estimate CPC/CPA.
FAQ
Validate your CPM assumptions
Run a CPM baseline, then add conversion rates for a performance view.
Start planningEstimates only. Actual results vary by channel, targeting, creative, and measurement quality.