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AI Ad Copy Generator for Instagram Ads

Ad Copy Generator/Instagram Ads
Instagram Ads Ad Copy Generator

Visual stories that convert.

40 char headlines125 char primary30 char description
Generated Ad Copy
Generate Ad Copy

Generate Instagram Ads Ad Copy

Describe your product and click generate to create high-converting ad copy optimized for Instagram Ads.

Instagram Ads Advertising Statistics

2.35B

Monthly Active Users

0.58%

Average CTR

$1.23

Average CPC

1.08%

Avg Conversion Rate

*Statistics based on industry benchmarks. Actual results may vary.Sources: Meta Q3 2024 Earnings Report • WordStream Social Ads Benchmarks 2024 • Hootsuite Digital Trends 2024(Verified: 2024-12)

Instagram Ads: Visual-First Copywriting

Expert insights for Instagram Ads

Instagram is a visual platform where images and videos do 80% of the work. Your copy should complement—not compete with—the creative. The best Instagram ad copy is short, punchy, and creates an emotional connection. Focus on lifestyle benefits rather than features.

Pro Tips

  • Keep primary text under 125 characters—only first 2 lines show before "more"
  • Stories ads: use casual, conversational tone like talking to a friend
  • Reels ads: match the native content style—trendy, fun, authentic
  • Use line breaks strategically to improve readability on mobile
  • Carousel ads: each slide should have a mini-hook to encourage swiping
  • User-generated content style outperforms polished brand content by 4x

Real Instagram Ads Ad Examples

Proven ad copy patterns with performance data

Beauty Brand Story AdROAS: 4.2x

"Glow Up in 7 Days"

✨ 10,000+ 5-star reviews can't be wrong. See why everyone's obsessed with our Vitamin C serum. Tap to try →

Analysis: Short, benefit-focused, uses social proof (reviews), and the ✨ emoji matches the beauty aesthetic. CTA is action-oriented.

Fashion E-commerce FeedCTR: 1.8%, CVR: 3.2%

"Your New Favorite Dress"

The dress that sold out 3x is back 👗 Flattering on every body type. Machine washable. Under $50. Limited stock—shop now →

Analysis: Uses scarcity (sold out, limited), addresses objections (body type, washable, price), and formats with line breaks for easy scanning.

Trusted by Marketers Worldwide

Real usage data from our tool

9,523+

Ad Copies Generated

4.6 ⭐

Average Rating

Top Use Cases

Story AdsReelsProduct ShowcaseInfluencer Style

Why Choose Our Free Tool?

Compare with paid alternatives

ToolPricingOur Advantage
MDZ.AI (This Tool)Free Forever—
Copy.ai$49/mo100% Free
Jasper$39/moNo signup required
Writesonic$19/moUnlimited generations

TL;DR

Create Instagram ad copy that converts. Our AI generates multiple variations optimized for Instagram campaigns—completely free.

How Instagram Ads Copy Works

Visual stories that convert.

Create Instagram ad copy that converts. Our AI generates multiple variations optimized for Instagram campaigns—completely free.

40

Headline Limit

125

Primary Text

30

Description

Strict character limits for... Need for scroll-stopping hooks... Balancing visual and text...

Instagram Ads Ad Preview

AI-optimized copy for maximum conversions

Who Is This For

  • Marketers running Instagram ad campaigns
  • Small business owners with limited copywriting budget
  • Marketing agencies managing multiple clients
  • Brands looking to improve Instagram ad performance

Who Is This NOT For

  • Those needing organic social content—use our Social Post Generator
  • Those needing long-form landing page copy—this is for short-form ads
  • Those not running paid Instagram campaigns

Instagram Ads Ad Copy Templates

Copy these proven templates and customize for your product

Problem-Agitate-Solve

Tired of [Pain Point]? You're not alone. [Product] helps you [Solution] in just [Time]. Try it free →

Best for: Pain-aware audiences, consideration stage

Social Proof

Join [Number]+ happy customers who [Achieved Result] with [Product]. See why they love it →

Best for: Building trust, subscription services

Urgency/FOMO

🔥 [X]% OFF for [Time] Only! [Product] that [Key Benefit]. Shop now before it's gone →

Best for: Limited-time promotions, flash sales

Visual Hook

✨ See the difference [Product] makes. [Number]+ transformations. Your turn →

Best for: Before/after content, visual products

Instagram Ads Ad Copy Checklist

Headline under 40 characters for full visibility
Primary text under 125 characters (first 2 lines visible)
Clear CTA that complements the visual
Emotional hook in the first 3 words
Mobile-first formatting (most users on mobile)
Hashtags limited to 3-5 relevant ones

Common Instagram Ads Ad Mistakes

Avoid these pitfalls that kill your ad performance

Mistake:Too much text—Instagram is visual-first
Fix:Keep copy short, let the image/video do the heavy lifting
Mistake:No clear call-to-action
Fix:Always end with what you want users to do: 'Shop Now', 'Learn More', 'Swipe Up'
Mistake:Generic captions that could apply to any brand
Fix:Include specific benefits and brand personality
Mistake:Ignoring Stories vs Feed differences
Fix:Stories: casual, urgent. Feed: polished, evergreen
FAQ

FAQ - Instagram Ads Ad Copy

Common questions about creating Instagram Ads ads

Related Ad Copy Generators

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Our main AI Ad Copy Generator supports Google, Facebook, Instagram, LinkedIn, and more. Generate ad copy for any platform in seconds.

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Last updated: 2025-12-21 • This page is regularly updated with the latest Instagram Ads advertising best practices.

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