CPP to CPM Calculator
Translate CPP (cost per rating point) into CPM using a universe size. Useful for TV/radio planning and cross-channel benchmarking.
Universe is the population/households/target demo size. 1 rating point = 1% of universe.
Mode
CPP → CPM
Equivalent CPM
$20.00
Formula
CPM = CPP × 100,000 / Universe
Assumptions
Assumptions: 1 rating point equals 1% of the universe. CPP is cost per rating point (GRP/TRP). CPM is cost per 1,000 impressions. Use as directional planning, not as a performance guarantee.
Impressions for 1 rating point (1% universe): 100,000
Get practical guidance based on your inputs and assumptions.
Avoid sharing personal or sensitive data. AI output is advisory and not financial advice.
Helpful definitions and formulas for CPM and CPP:
Explore nearby tools for media math and planning.
Features
Two-way conversion
Convert CPP → CPM or CPM → CPP for quick cross-checks.
Explicit assumptions
Uses the standard definition: 1 rating point equals 1% of your universe.
Copyable summary
Copy mode, inputs, result, and formula for your deck or report.
Optional AI insights
Get practical next steps and pitfalls (with graceful fallback when AI is unavailable).
How it works
Pick CPP → CPM (default)
Start with CPP and universe size to compute equivalent CPM.
Or reverse: CPM → CPP
Switch modes to convert CPM back into CPP for validation.
Copy and share
Copy a clean summary (inputs + formula + assumptions) for stakeholders.
FAQ
Convert CPP to CPM in seconds
Enter CPP and a universe size to compute CPM. Switch modes anytime to reverse-calculate CPP from CPM.
Use calculatorAssumptions: 1 rating point equals 1% of the universe. CPP is cost per rating point (GRP/TRP). CPM is cost per 1,000 impressions. Use as directional planning, not as a performance guarantee.