CPM Views Calculator
Estimate cost from CPM and views (or estimate views from budget). Includes formulas, channel presets + CPM ranges, copy-ready summary, and optional AI insights—free, no signup.
CPM here means Cost Per Mille (ad pricing). Define what “views” means in your context (impressions vs video views) to avoid mismatches.
Benchmarks are planning-only starting points. Use your own historical CPM data when possible.
Enable range mode to see cost/views ranges from CPM min/max.
Cost result
$4,000.00
Cost = (Views / 1,000) × CPM
Formula
Cost = (Views / 1,000) × CPM
Assumptions: CPM is priced per 1,000 units and “views” is defined consistently with that unit. This is a planning estimate; actual CPM/cost/views can vary by platform, auction, targeting, and measurement.
Get practical guidance based on your inputs and assumptions.
Avoid sharing personal or sensitive data. AI output is advisory and not financial advice.
Authoritative definitions for CPM and impression-based bidding:
Explore nearby tools for media math and planning.
Why this CPM views tool is different
Two-way conversion
Calculate cost from views, or reverse it to estimate views from budget.
Channel presets + CPM ranges
Start from common channel benchmarks and see cost/views as a range for quick what-if planning.
Clear definitions
Clarifies what “views” means and shows the CPM math so teams align on definitions.
Copy-ready summary
Copy inputs, formulas, and results for media plans, proposals, or reporting.
Optional AI insights
Get guidance on sensitivity, risks, and what to measure next (if enabled).
How it works
Pick a direction
Choose Views → Cost or Budget → Views.
Enter CPM and your known value
Provide CPM plus views or budget to calculate the missing output.
Copy and iterate
Copy a summary and tweak CPM (or use a CPM range) to explore different scenarios.
FAQ
Run a quick views scenario
Estimate cost or views in seconds, then copy a summary for your plan.
Use calculatorThis tool provides planning estimates only. Actual CPM and cost/views may vary by platform, inventory, targeting, and measurement.