Podcast CPM Calculator
Turn downloads and CPM into a sponsor quote (or reverse-calc required downloads). Built for quick sponsorship pricing and planning.
Estimate podcast sponsorship pricing from downloads, CPM, and your ad slot mix.
Ad setup
OptionalFill rate and listen-through are optional. Leave blank for 100%.
Effective downloads
10,000
Price (per episode)
$1,300.00
Package price
$10,400.00
Per-episode breakdown
Pre-roll
$260.00
Mid-roll
$780.00
Post-roll
$260.00
Copy a quote summary with your assumptions.
Get negotiation-ready insights: levers, risks, and what to clarify before quoting.
Do not include personal data. Keep inputs generic.
Why this tool is useful
Fast 2-way calculation
Estimate price from downloads and CPM, or downloads needed for a target price.
Podcast-specific context
Designed for sponsorship quoting, not generic ad CPM math.
Copyable summary
Copy a clean result for proposals or internal planning.
Clear definitions
Avoid common confusion like downloads vs. listens and what counts as delivery.
How it works
Enter downloads and CPM
Use per-episode downloads and CPM as your baseline.
Get a price estimate
We convert CPM into a price using the standard per-1,000 formula.
Copy the result
Share the estimate and assumptions with stakeholders.
FAQ
Results are estimates. Podcast delivery definitions vary (downloads vs listens, dynamic insertion, and reporting). Confirm terms and measurement before quoting.