CPM Loan Calculator
Plan loan ad spend and impressions, then translate CPM into clicks, leads, and funded loans. Includes funnel metrics and optional AI diagnosis.
Convert CPM to spend or impressions, then estimate clicks, leads, and funded loans from your funnel rates.
Spend = (Impressions / 1,000) × CPM
Optional: add conversion rates to estimate clicks, leads, funded loans, and CPL/CPF.
Clicks
3,750
Leads
300
Funded loans
60
CPC
$1.20
CPL
$15.00
CPF
$75.00
Get a structured assessment and optimization ideas based on your CPM and funnel inputs.
Avoid sharing personal or sensitive user data. AI output is advisory and not financial or legal advice.
Why it works for loan marketing
Two-way CPM math
Calculate spend from impressions or impressions from budget.
Loan funnel outputs
Translate CPM into clicks, leads, and funded loans.
CPL and CPF in one view
See lead and funded loan costs alongside CPM.
Optional AI diagnosis
Get structured insights and practical optimization ideas.
How it works
Select a mode
Choose spend-from-impressions or impressions-from-budget.
Enter CPM inputs
Add CPM and either impressions or budget.
Layer funnel rates
Optional: add CTR and conversion rates for CPL/CPF.
FAQ
Validate your loan acquisition plan
Run a CPM baseline, then add conversion rates to sanity-check CPL and funded loan cost.
Start planningEstimates only. Actual results vary by channel, targeting, creative, compliance, and lead quality.