Billboard CPM Calculator
Estimate billboard advertising cost or impressions. Includes format benchmarks, location multipliers, and optional AI insights for rate evaluation.
Digital Billboard typical CPM range: $8.00 – $20.00
Formula: Cost = (Impressions ÷ 1,000) × CPM
| Format | CPM Range | Notes |
|---|---|---|
| Digital Billboard | $8 – $20 | Rotates with other ads, flexible scheduling |
| Static Billboard (Large) | $3 – $8 | 100% share of voice, 4+ week minimum |
| Static Billboard (Small) | $2 – $5 | Lower traffic locations |
| Mobile Billboard | $0.75 – $2 | Truck-mounted, routes vary |
| Bus Shelter | $4 – $10 | Eye-level, pedestrian traffic |
| Transit (Bus/Metro) | $3 – $8 | Commuter audience, high frequency |
| Channel | Typical CPM | Notes |
|---|---|---|
| Billboard (Digital) | $8 – $20 | High reach, passive exposure |
| Billboard (Static) | $2 – $8 | 100% share, longer dwell time |
| Facebook / Instagram | $7 – $15 | Targeted, interactive |
| Google Display | $2 – $4 | Scalable, measurable |
| YouTube | $10 – $30 | Video engagement |
| Local TV | $20 – $40 | Broad reach, premium |
Why It's Better
Two-Way Calculation
Calculate cost from impressions, or estimate impressions from budget.
Format Benchmarks
Pre-set CPM ranges for Digital, Static, Mobile Billboard, Bus Shelter, and Transit.
Location Multipliers
Adjust for Premium Urban (NYC), Major Metro, Suburban, and Rural locations.
AI Rate Evaluation
Get CPM sanity checks and vendor negotiation tips (optional).
How to Use
Select format and location
Choose billboard format and location tier to get benchmark CPM.
Enter your data
Input impressions or budget, adjust CPM if you have a quote.
Review and copy
See daily/weekly/monthly results, copy summary for planning.
Frequently Asked Questions
Plan Your Billboard Campaign
Estimate costs and impressions with real CPM benchmarks.
Start CalculatingEstimates only. Actual costs vary by vendor, market conditions, seasonality, and contract terms. Impressions are based on industry DEC methodology.