Adsterra CPM Calculator
Estimate earnings from impressions and CPM, or reverse-calculate how many impressions you need for a revenue target. Includes scenario cards, range sensitivity, pitfalls checklist, and optional AI insights.
Estimate earnings from impressions and CPM, or reverse-calculate required impressions for a revenue target.
earnings = impressions / 1,000 × CPM
Most forecast errors come from denominator and quality mismatches. Validate these before trusting the number.
Impressions ≠ visits/page views
This calculator expects ad impressions. Using visits/page views can over/under-estimate earnings by a lot.
Check: Use Adsterra reporting “Impressions” for the same date range and ad format/zone.
CPM vs eCPM: make sure your rate matches the formula
Ad networks may show CPM, eCPM, and net/gross views. Mixing definitions breaks forecasts.
Check: Prefer an impression-based rate computed as (earnings ÷ impressions × 1,000) for the same window.
Fill rate can compress revenue
If not every request becomes an impression (no-fill), your realized earnings can be lower than assumed.
Check: Check fill rate / no-fill warnings; widen CPM range if fill is unstable.
Geo mix swings CPM heavily
A small shift from Tier-1 to Tier-3 can move CPM 2–5×.
Check: Break down impressions and eCPM by top countries; use a weighted CPM range.
Popunder frequency & UX risk
Aggressive popunders can hurt retention and trigger policy/compliance issues.
Check: Confirm frequency capping; monitor bounce/return rate; compare CPM vs long-term traffic.
Optional sanity check and next-step ideas. AI does not affect the calculation and cannot guarantee outcomes.
Do not paste account IDs, private URLs, or any personal data.
Official Adsterra resources and a CPM definition reference:
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Why this calculator is different
Two-way calculator
Estimate earnings or plan required impressions from a revenue target.
Range sensitivity
Use CPM min/max (plus scenario cards) to model uncertainty instead of a single point estimate.
Metric clarity
Adsterra-specific pitfalls checklist: impressions vs visits/page views, CPM vs eCPM, fill rate, and geo mix.
Optional AI insights
Get a sanity check and actionable next-step ideas (no guarantees).
How it works
Pick a mode
Choose earnings estimation or required impressions planning.
Enter assumptions
Add impressions or target revenue plus CPM (or a range).
Copy and iterate
Copy the summary, adjust assumptions, and plan next experiments.
FAQ
Plan with a realistic CPM range
Try a conservative and optimistic CPM to see how sensitive revenue is to assumptions.
Calculate nowEstimates only. Actual Adsterra earnings vary by geo mix, ad format, traffic quality, seasonality, and compliance/policy factors.