Sellerboard wins for most professional sellers due to its superior depth in PPC automation, inventory planning (AWD sync), and a significantly lower entry price ($19 vs $20+). While Shopkeeper has a 'prettier' UI, Sellerboard's feature set is more robust for actual business operations beyond just checking daily profit.
A German-engineered analytics powerhouse that focuses on precision. It handles complex COGS (FIFO), PPC automation, and inventory management with a no-nonsense, data-heavy interface.
Shopkeeper is famous for its 'Ka-Ching' notification and highly visual interface. It prioritizes ease of use and 'at-a-glance' business health over deep technical automation.
| Feature | Sellerboard | Shopkeeper |
|---|---|---|
| COGS Method | FIFO (Advanced) | Standard/Manual |
| Real-time Updates | Yes | Yes |
| Feature | Sellerboard | Shopkeeper |
|---|---|---|
| Entry Price | $19 (3k orders) | $20 (250 orders) |
| Free Trial | 1 Month (No CC) | 14-30 Days |
| Feature | Sellerboard | Shopkeeper |
|---|---|---|
| PPC Optimization | Full Automation | Basic Tracking |
| Review Requests | Automated | Manual/Limited |
| Plan | Sellerboard | Shopkeeper |
|---|---|---|
| Starter | $19 (3k orders) | $20 (250 orders) |
| Growth | $29 (6k orders) | $45 (1k orders) |
Do you have more than 250 orders per month?
Yes
Choose Sellerboard (Cheaper)
No
Choose Shopkeeper (Better UI)
Do you need the tool to automatically change your PPC bids?
Yes
Choose Sellerboard
No
Shopkeeper is fine
The $19 plan covers 3,000 orders, which is enough for most growing private label brands.
It's not just a dashboard; it's a functional tool that can lower your ACOS automatically.
Handles AWD sync and complex manufacturing lead times better than Shopkeeper.
You can test the full suite for 30 days without the 'subscription trap' anxiety.
Accounts for over 100 specific Amazon fees that others often lump together.
It looks like an Excel spreadsheet on steroids. Not 'fun' to use.
The sheer amount of data can cause analysis paralysis for a first-time seller.
Functional, but lacks the polish and excitement of Shopkeeper's app.
While they claim 24h, users report it can be slow during European holidays.
Configuring the FIFO COGS correctly takes significant time and effort.
The most beautiful dashboard in the Amazon space. Period.
The mobile app makes checking sales addictive and rewarding.
Great if you sell on Etsy or Shopify alongside Amazon.
Explains 'why' profit dropped using simple icons rather than complex tables.
Very easy to set up and get your first 'real' profit number within minutes.
Once you hit 1,001 orders, you're paying $90/mo, which is 3x Sellerboard's cost.
You'll likely need a second tool (like Helium 10 or M19) for actual PPC management.
They take a percentage of recovered funds, whereas Sellerboard just gives you the reports.
Less accurate for sellers whose manufacturing costs change frequently.
It's a 'looker,' not a 'doer.' It won't automate your business tasks as much as A.
Shopkeeper's interface is less intimidating and the 'Ka-Ching' notifications provide the dopamine hit new sellers need.
The PPC automation and FIFO COGS tracking are non-negotiable for serious brands managing thin margins.
Sellerboard's $19 plan is the best value in the industry for businesses doing under 3,000 orders/mo.
Better user management and lower cost at high volumes (50k+ orders).
Shopkeeper's $20 plan only covers 250 orders; Sellerboard gives you 3,000 for $19.
Reviewers highlight that while Shopkeeper is more 'fun' to use, Sellerboard provides a more professional suite of tools for the same price.
Redditors generally praise Sellerboard for its accuracy and price, but many complain that ALL analytics tools (including these two) occasionally struggle with Amazon's API lag and 'hidden' fee changes.
"Sellerboard for profit tracking and POs/Inventory... it's the most useful software I own."
"I’ve tried them all (Sellerboard, Shopkeeper...) and numbers are wrong... platform is super slow."
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Last updated: 2025-12-20
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