Perpetua is the definitive winner because Sellics has effectively been absorbed into the Perpetua ecosystem. While Sellics was once a standalone 'all-in-one' tool, Perpetua's superior algorithmic bidding and modern UI are now the primary focus of the combined company. Choose Perpetua for growth; only look at Sellics if you are grandfathered into old pricing or need basic profit tracking.
Perpetua is an advanced advertising optimization platform that uses 'Goals' rather than manual campaign management. It automates keyword harvesting and bid adjustments across Amazon, Walmart, and Target using a sophisticated algorithmic approach.
Formerly a standalone suite for SEO, Profit, and PPC, Sellics has merged with Perpetua. It is now primarily used as an entry point for smaller sellers or those focused on the 'Benchmarker' analytics before graduating to Perpetua's full automation.
| Feature | Perpetua | Sellics |
|---|---|---|
| Bidding Logic | Algorithmic/AI Goals | Rule-based/Basic AI |
| Keyword Harvesting | Fully Automated | Semi-Automated |
| Feature | Perpetua | Sellics |
|---|---|---|
| Share of Voice | Hourly Granularity | Daily/Limited |
| Profit Tracking | Basic | Advanced/Native |
| Feature | Perpetua | Sellics |
|---|---|---|
| Ease of Setup | High (Goal-based) | Moderate |
| Support | Dedicated Strategist | Chat/Email Only |
| Plan | Perpetua | Sellics |
|---|---|---|
| Entry Level | $250/mo | $199/mo |
| Mid-Market | $550/mo | $499/mo |
| Enterprise | Custom (% of Spend) | Custom |
Do you spend more than $5,000/mo on ads?
Yes
Perpetua (Better scaling)
No
Sellics (Lower overhead)
Is profit tracking your #1 priority?
Yes
Sellics
No
Perpetua
Do you sell on Walmart or Target?
Yes
Perpetua
No
Sellics
The 'Goal' structure allows you to manage hundreds of SKUs in minutes rather than hours.
Excellent integration with Walmart and Target, not just Amazon.
The Search Insights feature is a 'cheat code' for understanding competitor moves.
Higher tiers get access to actual data strategists who help optimize your account.
As your business grows, Perpetua takes a larger cut, which can feel like a penalty for success.
It can be frustratingly difficult to see exactly why the AI made a specific bid change.
Custom search term tracking costs $50 per 25 terms, which adds up quickly.
Handles SEO, Profit, and PPC in a single dashboard.
The Benchmarker tool is genuinely useful for identifying performance gaps for free.
Easier to manage if you only have 1-5 products and need to watch every penny.
Native COGS tracking makes it easier to see 'real' take-home pay.
Since the merger, most innovation has moved to the Perpetua side.
Users frequently report that Sellics data doesn't always match the Amazon Seller Central console.
The PPC features feel like a 'lite' version of what modern competitors offer.
Sellics offers a more holistic view of the business (SEO + Profit) which is vital when you're just starting.
Perpetua's algorithmic bidding and hourly SOV data are essential for high-level competitive play.
Use Sellics for profit tracking and Perpetua's free Benchmarker for PPC audits.
Perpetua is built for scale, managing thousands of SKUs across multiple marketplaces seamlessly.
Sellics typically has lower entry points, though Perpetua's 'Starter' plan is competitive.
Reviewers focus heavily on the 'Benchmarker' tool as the entry point for both services, highlighting its value in competitive analysis.
Reddit users generally prefer Perpetua for its ease of use but complain about the 'spend-based' pricing. Sellics is often criticized for having 'buggy' data and a dated interface.
"Sellics never had our data right and changes would not go through."
"Switched to Perpetua because it was easier to use and the merger made it the obvious choice."
Get a customized analysis based on your specific use case, team size, and budget. Our experts will provide tailored recommendations just for you.
Pricing and features may change. Visit official websites for the latest information.
Last updated: 2025-12-20
Be the first to share your experience!