What does CPM mean for podcasts?

Podcast CPM is typically the price per 1,000 downloads (or impressions) for a given ad placement (pre/mid/post).

Downloads vs listens: which should I use?

Most sponsorship pricing uses downloads as the base metric, but definitions vary. Always confirm how delivery is measured in the contract.

What's the pricing formula?

Price = (Downloads / 1,000) × CPM. Reverse: Downloads = (Price / CPM) × 1,000.

Is this estimate accurate?

Treat it as directional. Actual pricing depends on audience fit, ad position, length, seasonality, and negotiated terms.

Is this calculator free?

Yes. This podcast CPM calculator is free and requires no signup.

For Podcasts & Sponsors

Podcast CPM Calculator

Turn downloads and CPM into a sponsor quote (or reverse-calc required downloads). Built for quick sponsorship pricing and planning.

Use calculator See features

Estimate podcast sponsorship pricing from downloads, CPM, and your ad slot mix.

FreeNegotiation-readyNo signup

Downloads (per episode)

CPM (USD)

Ad setup

Optional

Pre-roll

Mid-roll

Post-roll

Episodes

Fill rate (%)

Listen-through (%)

Fill rate and listen-through are optional. Leave blank for 100%.

Results

Effective downloads

10.000

Price (per episode)

1.300,00 $

Package price

10.400,00 $

Per-episode breakdown

Pre-roll

260,00 $

Mid-roll

780,00 $

Post-roll

260,00 $

Copy a quote summary with your assumptions.

AI diagnosis

Get negotiation-ready insights: levers, risks, and what to clarify before quoting.

Do not include personal data. Keep inputs generic.

Why this tool is useful

Fast 2-way calculation

Estimate price from downloads and CPM, or downloads needed for a target price.

Podcast-specific context

Designed for sponsorship quoting, not generic ad CPM math.

Copyable summary

Copy a clean result for proposals or internal planning.

Clear definitions

Avoid common confusion like downloads vs. listens and what counts as delivery.

How it works

Enter downloads and CPM

Use per-episode downloads and CPM as your baseline.

Get a price estimate

We convert CPM into a price using the standard per-1,000 formula.

Copy the result

Share the estimate and assumptions with stakeholders.

FAQ

Price your next podcast sponsorship

Get a quick CPM-based quote in seconds.

Start now

Results are estimates. Podcast delivery definitions vary (downloads vs listens, dynamic insertion, and reporting). Confirm terms and measurement before quoting.

For Podcasts & Sponsors

Podcast CPM Calculator

Turn downloads and CPM into a sponsor quote (or reverse-calc required downloads). Built for quick sponsorship pricing and planning.

Use calculator See features

Podcast CPM Calculator

Estimate podcast sponsorship pricing from downloads, CPM, and your ad slot mix.

FreeNegotiation-readyNo signup

Downloads (per episode)

CPM (USD)

Ad setup

Optional

Pre-roll

Mid-roll

Post-roll

Episodes

Fill rate (%)

Listen-through (%)

Fill rate and listen-through are optional. Leave blank for 100%.

Results

Effective downloads

10.000

Price (per episode)

1.300,00 $

Package price

10.400,00 $

Per-episode breakdown

Pre-roll

260,00 $

Mid-roll

780,00 $

Post-roll

260,00 $

Copy a quote summary with your assumptions.

AI diagnosis

Get negotiation-ready insights: levers, risks, and what to clarify before quoting.

Do not include personal data. Keep inputs generic.

Why this tool is useful

Fast 2-way calculation

Estimate price from downloads and CPM, or downloads needed for a target price.

Podcast-specific context

Designed for sponsorship quoting, not generic ad CPM math.

Copyable summary

Copy a clean result for proposals or internal planning.

Clear definitions

Avoid common confusion like downloads vs. listens and what counts as delivery.

How it works

Enter downloads and CPM

Use per-episode downloads and CPM as your baseline.

Get a price estimate

We convert CPM into a price using the standard per-1,000 formula.

Copy the result

Share the estimate and assumptions with stakeholders.

FAQ

Price your next podcast sponsorship

Get a quick CPM-based quote in seconds.

Start now

Results are estimates. Podcast delivery definitions vary (downloads vs listens, dynamic insertion, and reporting). Confirm terms and measurement before quoting.